Cockburn Central was not short on March demand. The clinic recorded 69 new patients, 257 inbound calls, and 2.73K website visits, while both Meta and Google Ads kept acquisition moving. The main caution is that the lead mix is noisier than the underlying demand picture.
March closed with 69 new patients.
That sits just below February 2026's 71 and below March 2025's 79, but it still kept Cockburn Central in a comparatively strong patient-acquisition range.
Phone demand was substantial and well handled.
The clinic answered 243 of 257 inbound calls, which points to strong front-desk capture while local demand was active.
Lead reporting mixes acquisition with service traffic.
March shows 30 enquiries, but 14 of them sit in an existing-patient stage. The opportunity is cleaner qualification, not simply more top-of-funnel volume.
Meta Ads
7
Tracked leads at $43.73 cost per lead from the March leads campaign.
Google Ads
5
Cockburn Central campaign leads from 323 clicks and $3,393.55 spend.
Calls
257
Inbound calls across March, with a 94.6% answer rate.
Lead Mix
47%
Share of enquiry rows currently staged as existing-patient or service activity.
The month showed multiple acquisition signals working at once, but not all of them play the same role. Local search drove most phone demand, Meta delivered the most efficient tracked leads, and Google Ads captured high-intent search at a much higher cost.
Most phone demand came through the GBP-style line.
210 of the 257 inbound calls came through the GMB tracking number, which means local-search discovery was a much larger call driver than the paid-search phone numbers alone.
Meta was the cleanest direct-response paid channel in March.
The Leads Campaign contributed all 7 tracked Meta leads at $43.73 CPL, while the rebate and awareness campaigns mainly handled reach and click volume.
Google Ads remained the clearest high-intent channel, but non-brand demand was expensive.
Non-brand Cockburn Central delivered most Google Ads clicks and 4 of 5 leads, but at $759.98 CPL. Search was active, though not as efficient as Meta on the March lead outcome.
March reel creative delivered for Glo Dental is included here for quick review.
Featured Reel
March Reel 01
Included as part of the shared March social content delivered for Glo Dental.
View reel →
Featured Reel
March Reel 02
A second March social asset supporting the clinic's monthly content output.
View reel →
View the remaining March reels
March 2026 recorded 69 new patients. That sits just below February 2026's 71 and below March 2025's 79, but it remains well ahead of March 2024's 30.
| Month |
2023 |
2024 |
2025 |
2026 |
| January | 51 | 29 | 62 | 64 |
| February | 62 | 3 | 50 | 71 |
| March | 76 | 30 | 79 | 69 |
| April | 74 | 62 | 69 | - |
| May | 79 | 41 | 72 | - |
| June | 47 | 53 | 60 | - |
| July | 100 | 69 | 41 | - |
| August | 65 | 67 | 54 | - |
| September | 64 | 84 | 79 | - |
| October | 59 | 92 | 81 | - |
| November | 41 | 93 | 61 | - |
| December | 28 | 54 | 51 | - |
March held close to February rather than accelerating further.
The clinic moved from 71 new patients in February to 69 in March, so the month stayed solid but did not break higher inside Q1.
March sat below the 2025 benchmark but above the weaker 2024 result.
March 2026 came in 10 patients below March 2025, 7 below March 2023, and 39 above March 2024. The month was respectable, though not a peak March.
Q1 2026 outperformed the prior first quarters shown.
January to March 2026 totalled 204 new patients, which is ahead of Q1 2025 at 191 and Q1 2023 at 189. The broader quarter remained strong even without a breakout March spike.
March includes 30 enquiries in the lead mix. The useful read is not just volume. It is how much of that mix reflects genuine acquisition demand versus existing-patient service activity.
Total Enquiries
30
All enquiries recorded for March.
Existing / Service
14
Enquiries currently staged as existing-patient activity.
Booked / Attended
6
Five booked enquiries and one attended enquiry were recorded in March.
Main Source
19
Google Ads call-asset enquiries dominated the source mix.
Lead quality mix
Almost half of March enquiries were service or existing-patient activity.
Existing Patients
14 enquiries · 47%
Contacted but no Response
6 enquiries · 20%
Appointment Booked / Attended
6 enquiries · 20%
Not Interested
4 enquiries · 13%
Source split
Google Ads call paths drove most logged March enquiries.
Google Ads Call Asset
19 enquiries · 63%
Facebook Ads
7 enquiries · 23%
Google Ads Number Pool
4 enquiries · 13%
Client read
The demand themes were real, but the reporting layer still needs separation.
Likely commercial demandPresent across new-patient and treatment enquiries
Common themesCheck-up and clean, urgent pain, repairs, family bookings
Main frictionSchedule fit, price sensitivity, and service/admin crossover
The March data clearly contains genuine new-patient and treatment intent, including emergency pain, family bookings, check-up and clean demand, and repair work. The challenge is that these enquiries sit alongside a large block of existing-patient service traffic, which makes the lead total look less commercially clean than the underlying demand actually was.
March recorded 257 inbound calls from 184 unique callers. Most call demand came through the GMB tracking number rather than the paid-search numbers, and the clinic answered the large majority of those calls.
Inbound Calls
257
Total inbound phone demand across March.
Answer Rate
94.6%
243 answered, 12 missed, and 2 ringing.
Unique Callers
184
A large share of March volume came from distinct callers.
Avg Talk Time
2.2m
Average duration across answered calls.
Status and caller mix
Most calls were answered, with a slight majority from first-time callers.
First-time call records
141 calls · 55%
Returning-call records
116 calls · 45%
Source mix
Local-search discovery was the dominant phone pathway.
Glo Dental Cockburn GMB Tracking
210 calls · 82%
Google Ads Call Extension
40 calls · 16%
Glo Dental Cockburn Pool
7 calls · 3%
The practical read is that March phone demand was driven far more by local-search and map-style discovery than by paid call tracking alone. That matters because it shows the clinic was benefiting from strong local visibility, not only paid media exposure.
Meta did more than generate awareness in March. It produced 1,191 clicks, 7 tracked leads, and a comparatively efficient $43.73 cost per lead, making it the clearest direct-response channel in the March data.
Impressions
125,014
Strong top-of-funnel reach across the month.
Clicks
1,191
Average CPC of $0.65 from efficient paid-social traffic.
Tracked Leads
7
$43.73 CPL with all tracked leads tied to the leads campaign.
Campaign breakdown
Traffic came mainly from the rebate and leads campaigns.
Glo Dental | EOY Rebate Campaign
815 clicks · $311.67 · 0 leads
Glo Dental | Leads Campaign
314 clicks · $306.12 · 7 leads
Awareness | Omnipresence
62 clicks · $158.69 · 0 leads
Spend share
Spend stayed fairly balanced across the main March Meta pushes.
EOY Rebate$311.67 · 40%
Leads Campaign$306.12 · 39%
Awareness$158.69 · 20%
Discussion
Meta was not only generating awareness. It also produced the most efficient tracked lead outcome.
The March Meta data shows two roles working at once. The rebate and awareness campaigns handled visibility and click volume, while the leads campaign was the clear direct-response driver.
That matters because the platform did not just spray reach without outcome. It delivered 7 tracked leads at a much lower acquisition cost than Google Ads, which makes Meta the strongest efficiency story in this month's Cockburn Central report.
Cockburn Central's March Google Ads performance shows healthy local search demand. The account generated 323 clicks and 5 campaign-attributed leads, but acquisition cost was materially higher than Meta's direct-response result.
Performance summary
Search demand was real and commercially relevant through March.
Impressions
3,702
Healthy Cockburn Central search visibility.
Clicks
323
8.73% CTR at an average CPC of $10.51.
Tracked Leads
5
$678.71 cost per lead across Cockburn campaigns.
Total spend$3,393.55
Main engineNon-brand Cockburn Central search
Comparison pointStronger intent than Meta, but weaker lead efficiency
Campaign breakdown
Non-brand search drove most discovery volume and most of the leads.
Non-Brand | Cockburn Central | Search
210 clicks · $3,039.93 spend · 4 leads
Brand | Cockburn Central | Search
113 clicks · $353.62 spend · 1 lead
Top Click Share
65%
Non-brand search delivered nearly two-thirds of March clicks.
Top Spend Share
90%
The same non-brand campaign also carried almost all spend.
Brand Efficiency
$354
Brand search generated 1 lead at a lower cost than non-brand.
Non-Brand CPL
$760
Discovery demand was valuable, but expensive to convert.
Discussion
Google Ads was still important, but March efficiency sat with Meta rather than search.
The positive here is intent quality. An 8.73% CTR and 5 attributable leads show that local search demand was active and that Cockburn Central was getting found by people already looking for dental care.
The caution is cost. Non-brand search produced most of the commercial discovery, but at a much higher cost per lead than Meta. The March takeaway is not to reduce search's importance. It is to keep search as the intent channel while pushing harder on efficiency, landing-page fit, and lead attribution.
The Cockburn new-patient page appears to be the clearest March landing-page touchpoint. The other active offer pages remained available, but they do not show the same level of clearly attributable call-linked activity this month.
Tracked page activity
The clearest call-linked activity points back to the Cockburn new-patient offer.
Tracked landing-page call sessions7
Primary pageNew Patient Offer - Cockburn
Other active pagesVeneers and Invisalign remained part of the offer set
The March evidence suggests the new-patient offer page was the clearest landing-page touchpoint in the paid call path. That makes it the first page to evaluate when improving form-to-call-to-booking conversion.
Active pages
Core pages supporting March acquisition activity.
Website traffic reached 2.73K visits in March, down 2.64% on the prior 31-day period. Even with that slight dip, the mix remained balanced across organic, referral, direct-style, and paid traffic sources.
Traffic source mix
March traffic came from a balanced acquisition blend.
Organic752 · 28%
Referral726 · 27%
Direct / none526 · 19%
Paid487 · 18%
CPC231 · 8%
Other5 · 0%
Traffic discussion
The traffic mix says visibility was broad, not overly ad-dependent.
Organic and referral together accounted for just over half of March traffic, while paid plus CPC traffic contributed a little over a quarter. That is a healthy visibility shape because the clinic was not depending on only one acquisition source to stay discoverable.
The useful read is that traffic volume was still there. If outcomes feel softer than the visit count suggests, the more likely issue sits lower in the funnel around qualification, attribution, or handoff rather than raw audience supply.
March still produced 69 new patients.
That kept Cockburn Central in a strong acquisition range and helped Q1 2026 finish ahead of the previous first-quarter totals shown in the workbook.
Meta produced the best tracked paid lead efficiency in March.
Seven tracked leads at $43.73 CPL make Meta the clearest March efficiency win among the paid channels.
The clinic answered almost all inbound calls.
243 answered calls out of 257 means March demand was largely captured at the front desk rather than being lost at first touch.
1
Separate acquisition demand from service traffic more cleanly.
March's enquiry mix includes existing-patient admin activity alongside genuine new-patient and treatment demand, which makes the headline lead picture harder to trust than the underlying demand really is.
Why it matters: cleaner stage use will make paid-channel and phone performance easier to judge honestly.
2
Keep Meta's lead campaign as the clearest efficient acquisition lever.
Meta was the strongest March direct-response performer in the data, with all 7 tracked Meta leads coming through the leads campaign at a comparatively efficient cost.
Why it matters: this was the month's cleanest paid lead result.
3
Refine Cockburn non-brand search for efficiency, not only volume.
Google Ads was clearly catching active local intent, but most of that value sat in an expensive non-brand campaign. The March read points more to optimisation and tracking discipline than to a lack of demand.
Why it matters: search remained important, but its cost needs tighter control.
4
Protect the local-search visibility that is already driving calls.
Most inbound phone demand came through the GMB tracking line, which confirms how important local-search visibility is for Cockburn Central's enquiry flow.
Why it matters: the clinic's call volume depends on staying easy to find locally, not only on paid campaigns.